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How Hotel Americano Cuts Costs and Delights its Guests with ALICE: A CNN Special Report

ALICE co-founder Alex Shashou explains how the ALICE digital platform gives transparency and insights to hotel operations, transforming both the guest and staff experience.


Hotel Americano General Manager Osama Aduib: "With ALICE, we actually have the data that shows us how many times we were delivering extra towels to rooms. So, instead of having just two towels in a room, we’d say to ourselves, 'You know what? it makes more sense for us to have four towels in a room.' It was actionable data. It was real time information. And that’s just one example." 




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