For hotel owners or managers, guest reviews can be a lifeline between success and failure. Here's how to follow up with these customers to secure those positive reviews that will directly increase your sales.
This is a guest post by Mary Walton.
For hotel owners or managers, guest reviews can be a lifeline between success and failure. Not enough reviews and people will be discouraged, and obviously, a collection of bad reviews will turn potential customers away. However, many guests will simply enjoy their stay, and that’s it. The trick to success is following up with these customers to secure those positive reviews that will directly increase your sales.
Thank Your Guests
Firstly, remember that your guests don’t have to say at your hotel and there’s sure to be plenty of competition, wherever you are in the world. With this in mind, thank them for their stay. This is one step of the process you don’t have to overthink.
Sam Sheehan, an email editor for EliteAssignmentHelp, explains;
“Writing hotel ‘thank you’ notes are one of the most common orders I receive. This is because hotel reviews are so important since there’s so much competition. Starting off with something simple yet effective is all you have to do. For example;
Dear CUSTOMER NAME (making the email personal to that guest)
Here at HOTEL NAME, we thank you for your stay during your trip to CITY NAME. We hope to hear that you had an enjoyable experience.”
Make a Successful Template
As a hotel manager, you simply won’t have time to write out emails continuously. Instead, you can create a basic template where the person sending the emails can simply fill in the gaps.
You may want to re-write this email several times and have it read over by a professional writer to ensure it’s communicating the message you want to communicate, rather than seeming too forceful when asking for a review.
Use Online Tools
With all this in mind, it’s easy to think that writing an email can be quite difficult, but don’t worry. There are many tools available online to help you achieve this email creation task to the highest quality.
Grammar is so important when it comes to writing emails. An email with bad grammar won’t read well, harming the credibility of your business. Use Via Writing for up to date guidelines on perfect grammar.
If you’re looking to improve your writing skills, so you can continue to write high-quality emails and content throughout your career, UKWritings is an agency, home to professional writers who can share their expert tips and techniques.
Need to know everything there is to know about there is to do with writing? State of Writing is full of writing guides and articles keeping you up to date with the latest techniques and rules from the writing world.
Your emails need to be short, and to the point otherwise, your readers will simply dismiss them. Track your writing in real-time using this free online app.
Sometimes, all you’ll need to brush up on your skills is a comprehensive writing guide that can help you go through and create your email step by step. That’s exactly what Boom Essays does. These services are so effective; they have even been featured on Huffington Post in the post “Write My Essays”.
If you want to add in references to your email, such as the customer’s name, your name, or even your hotel’s address, you can format this bit of text professionally using Cite It In.
If you simply can’t the find to write a comprehensive thank you letter for your customers, don’t fret. Using EssayRoo, you can employ the role of a professional writer who can create the email on your behalf.
Asking for a Review
When asking for the review itself, ensure that you’re polite, asking that a review should only be left if it’s at the customer’s convenience. A recommended way to address a review is to ask for your customers to ‘share their experience’ with online readers.
Ensure you end the email by thanking the customer once again, and you could even add that you hope to see them again in the future. Then, include your name (again, making the email personal) and hotel contact information.
To make things even easier, you could always add a link to your hotel’s TripAdvisor page, making it even easier for them to leave you a positive review.
About the author: Mary Walton is a tutor at Cheap Thesis writing service. She creates online courses and reviews educational services at her blog Simple Grad, here's a good example: Essay4Students.com review. Also, Mary is a content manager at Australian Do My Homework website.