3 min read

Innovator Spotlight: The Nolitan Hotel

We’re very excited to welcome the Nolitan Hotel to our growing roster of NYC clients!

Located in the heart of Nolita, this 57-room boutique has a very strong concierge culture, and is among the first in NYC to sign up for our revamped Guest Engagement product.




The Nolitan had been hoping to use ALICE ever since it brought on General Manager, Bogdan Docu, who had learned about ALICE during his career at The Gansevoort Hotel. At the time, ALICE was mostly a guest-facing application, which gave guests to access to every service on property from their mobile device.

The Gansevoort signed on as a client, but Bogdan pushed the team to improve our product’s backend. He remembers that, “from the moment I met them in the boardroom at the Gansevoort, I knew I wanted to work with them. The product wasn’t exactly what I was looking for at the time, but what I liked about ALICE is that they were smart and they were willing to listen.”

While he recognized the importance of a guest engagement tool, Bogdan was more concerned with improving accountability, “because you want to know what your staff is doing, how long it’s taking them, and whether or not you need to make adjustments.” In working with the Gansevoort, we learned the importance of partnering with our clients to build solutions around their pain points. As Bogdan recalls, “A lot of times, people build a product and tell you, ‘This is what you need.’ ALICE did the opposite. They came in, asked good questions and executed on it. They’re an amazing group of people.”

However, the reason he signed on as a client is because of ALICE’s backend which, “makes sure nothing falls through the cracks. Anytime you use pen and paper or a radio to  dispatch a request, there’s a good chance you’ll forget. ALICE fills that void. If somebody misses it, the system covers you. It feels to good to know that ALICE has our back.”

We couldn’t be more excited to be working with a hotel as savvy and service-oriented as the Nolitan.