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ALICE Celebrates APID Heritage Month

What is APID Heritage Month?


At ALICE we are celebrating all of our APID team members during what is traditionally known as Asian Pacific Islander & Desi Heritage Month in the United States. As a global company, ALICE is proud to celebrate our many employees who are located in Asia and with Asian heritage.


Asian Pacific Islander Desi (APID) Heritage Month is a celebration of Asians, Southeast Asians and Pacific Islanders. APID encompasses people from all of the Asian continent, India, and the Pacific islands of Melanesia (New Guinea, New Caledonia, Vanuatu, Fiji and the Solomon Islands), Micronesia (Marianas, Guam, Wake Island, Palau, Marshall Islands, Kiribati, Nauru and the Federated States of Micronesia) and Polynesia (New Zealand, Hawaiian Islands, Rotuma, Midway Islands, Samoa, American Samoa, Tonga, Tuvalu, Cook Islands, French Polynesia and Easter Island). 


Desi is a term for the people, cultures, and products of the Indian subcontinent or South Asia and, increasingly, to their diaspora. Desi countries chiefly include North India and Pakistan and sometimes South India, Nepal, Bangladesh, Maldives & Sri Lanka. There are large Desi populations in the United Kingdom, the United States, Canada, South Africa, Malaysia, Mauritius, Singapore, United Arab Emirates, Guyana, Fiji, Australia, Trinidad and Tobago, the Middle East and among regions.

Programming for this month included:

  • A Filipino cooking class
  • A book club – we read Michelle Zauner’s Crying in H Mart
  • An APID themed All-Hands meeting where we learned about Indian culture


We kicked off the month with a Filipino cooking class with ALICE’s very own Customer Support Manager, Grace Candaso. We learned how to make Adobo Chicken, and we learned about the Spanish influences on Filipino cuisine due to 300+ years of being under Spanish rule. After Spain, the U.S. ruled for 50 years and also contributed to Filipino cuisine. Grace wore yellow to symbolize the yellow in the Filipino flag, which has a sun with eight rays, representing each region that fought against Spanish rule. We also made fruit salad for dessert and learned about Ube, a sweet purple yam that is a fan favorite in making ice cream and cookies. 





Book Club - We read Crying in H Mart by Michelle Zauner, a New York Times Notable Book of the Year and NYT Bestseller.


In this exquisite story of family, food, grief, and endurance, Michelle Zauner proves herself far more than a dazzling singer, songwriter, and guitarist. With humor and heart, she tells of growing up one of the few Asian American kids at her school in Eugene, Oregon; of struggling with her mother’s particular, high expectations of her; of a painful adolescence; of treasured months spent in her grandmother’s tiny apartment in Seoul, where she and her mother would bond, late at night, over heaping plates of food.


As she grew up, moving to the East Coast for college, finding work in the restaurant industry, and performing gigs with her fledgling band — and meeting the man who would become her husband — her Koreanness began to feel ever more distant, even as she found the life she wanted to live. It was her mother’s diagnosis of terminal cancer, when Michelle was twenty-five, that forced a reckoning with her identity and brought her to reclaim the gifts of taste, language, and history her mother had given her.


During an all-hands meeting, we highlighted our ALICE team from India and learned about their traditions, favorite food, must-dos, sports, and overall a celebration of their identity and heritage. Neha Ghalsasi talked to us about Indian regional dances, Nupur Nangare focused on the Bollywood industry, Anu Sharma spoke about the festivals of India, Hrishi Basutkar honed in on the foods of Pune and the sport of cricket, and we virtually visited Kolkata with Shuva Mukherjee. 






Check out our Careers Page to learn more about our team, vision, and culture!


Rachel Wood

People Team at ALICE