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ALICE Is on the "Top 10 Best Places to Work in Hotel Tech" List for 2021!

ALICE is excited to share it has been named to the 2021 list of Top 10 Best Places to Work in Hotel Tech, by Hotel Tech Report (HTR). HTR surveys thousands of hotel tech employees around the world about what it’s like inside the operations of the industry’s greatest technology companies, and being on this list is an honor and testament to ALICE’s commitment to its people.

While navigating the toughest year in the history of our industry, we have been able to maintain a great place to work by prioritizing self-care, encouraging work-life balance, opportunities for career development, and connecting our global team virtually. 

This ain’t ALICE’s first rodeo, well it’s their fourth if we want to be precise about it. ALICE has made Hotel Tech Report’s Best Places to Work list 4 years in a row (2018, 2019, 2020, 2021). ALICE is an incredible place to work for former hoteliers, because employees truly act as a strategic extension of their partner properties. During the pandemic, ALICE quickly pivoted to rollout closure checklists and other free assets to help partners quickly reconfigure their operations for the new normal. 

– Hotel Tech Report

A company value that has allowed us to scale our company and protect its culture is our value of continuous improvement. We’re on a path of constant curiosity and trying to find better ways to do things. From our cross-departmental mentorship program, employee Book Club, access to online classes and workshops, to our Speaker Series (Nir Eyal, Chip Conley, and others), we encourage our employees to be curious and collectively confront challenges we face as a company as we grow.

Just as important as supporting clients through COVID-19 is supporting colleagues.  ALICE team members were constantly comforted that management understood the stress and challenges they were facing during this historic yet tragic year, encouraging an environment of transparency and honesty about how to cope with natural distractions from work in times of stress.

– Hotel Tech Report 

ALICE has grown from 3 humble founders to a team of 86 since our beginnings in 2013. We believe that great work can happen anywhere in the world, and one of the best things ALICE has done as a company has been to build a foundation for employees all over the world to be effective. We’re proud of the fact that almost half of ALICE’s team works remotely, calling 13 different countries home, and that this year, more than ever, we were able to feel more connected and supported during difficult times. 

 “The most memorable achievement while working at ALICE this past year was being able to provide support for our employees during the pandemic. The pandemic-related fatigue and anxiety impacted everyone and in different ways. We were able to provide support to our employees through group therapy sessions, health and wellness initiatives, increased one-on-one check-ins regarding fatigue, increased opportunities for learning and connection with one another virtually. I am so proud of how the leadership at ALICE has led us through the most difficult time in our industry's history, and with such care for both our customers, our industry as a whole, and our employees,” says one ALICE team member in an HR role. 

– Hotel Tech Report 



A vision of becoming a global industry leader requires special people to come aboard and contribute. We encourage you to reach out to our People team via the Careers webpage, directly via people@alice-app.com or by visiting HotelTechReport, LinkedIn and Glassdoor to learn more about how you fit into our growth plan and apply. Every role is critical to ALICE’s success. We hope you find your contribution and opportunities for personal and professional growth equally rewarding!


Eleni Cotsis

Senior HR Business Partner at ALICE