In an effort to help our peers compete in this rapidly changing industry, we interviewed some of New York City's leading GMs about the importance of data as it relates to their hotels.
Throughout this report, we'll be answering some common concerns that hotels have about data, including:
What kind of questions should data be answering?
How can data benefit employee time management?
How to use data to determine which guests are most valuable?
How to use guests data to drive corporate bookings?
How can social media be used in data gathering?