ALICE Expands Further in the UK, Partnering with the Brooklands Hotel, Surrey

With Connected Conference Rooms and More, Brooklands Offers a Rich Guest Online Experience Delivered through a Single, Cost-Saving Operations Platform

NEW YORK and LONDON -- ALICE, a SaaS platform that completely connects the guest to the hotel, and connects all service departments within a hotel, announced that the Brooklands Hotel, Surrey, adopted its ALICE Suite solution.

“We are happy to announce our partnership with the Brooklands, which operates in a market that is well positioned to benefit from our full suite of services, tailored to the property’s specific needs,” said Alex Shashou, ALICE’s Co-Founder and President. “With a significant conferencing business, we configured ALICE Suite to not only help hotel operations, but also to run the Brooklands conferencing team communication efficiently.”

Shashou concluded, “ALICE’s comprehensive platform enhances the guest experience - with features like room service and concierge services delivered via text -  and connects all points within the hotel to simplify hotel operations and make them more cost-effective. The Brooklands provides totally unique cultural and design experiences for its guests, and we are delighted to support them through our full suite of products.


ALICE offers a multi-tiered suite of solutions for hotels:                                                                                

  • ALICE Suite – An end-to-end system that allows hotels to run on one platform, connecting guests with the hotel, and all service departments within the hotel to one another – fully incorporating all of the individual ALICE solutions listed below. 
  • ALICE Staff – A complete, easy to use request management software that connects front-desk, housekeeping, maintenance and F&B teams in real-time, providing quick and simple ticket management, monitoring for completion time, and real-time mobile app for service staff on the move.
  • ALICE Concierge A tool to keep the concierge team organized and to connect the concierge and the guest instantly and seamlessly, providing guests with instant responses to requests – and saving the concierge time and effort in meeting those requests.
  • ALICE Guest – Innovative guest facing Mobile, Web and SMS tools, integrated to allow a full range of guest communication and functionality, pre-arrival and on property - including ordering services, real-time chat, and upselling.

ALICE’s solutions are in place in dozens of distinctive hotels across the U.S., and have been recognized for innovation in enabling multiple departments in a hotel to respond to guests’ requests quickly and easily.

Ceri Richardson, Head of Business Development at Brooklands Hotel said, “Offering unrivaled luxury with a unique position in the historic Brooklands race track, Brooklands Hotel provides our guests with the highest standards of personalized service, delivered seamlessly. We are pleased to partner with ALICE, which offers a simple, comprehensive solution for our hotel operations and guest engagement needs, all in one place. We are off to the races with ALICE!” 

ALICE is available as a stand-alone solution, and is also fully integratable with PMS, POS, and all other third party management systems.

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