Hotel Zetta Uses ALICE to Provide Highly-Curated Recommendations For Guests and Drive Top Cleanliness and Service Online Reviews

Hotel Zetta has selected ALICE to enhance their internal communication, housekeeping operations, and guest engagement at their vibrant boutique hotel. ALICE is the hospitality industry’s leading operations technology, connecting every department of the hotel with one platform for all staff communication and guest requests. ALICE recently acquired concierge software provider GoConcierge to augment its technology and customer service offering.

Part of the Viceroy Hotel Group’s collection of “urban retreats”, Hotel Zetta joins sister properties Hotel Zelos and Hotel Zeppelin on the ALICE platform, allowing consistent staff operations and guest engagement at both the corporate brand and individual hotel level.

Upgrading all departments to ALICE at Hotel Zetta has made a positive impact on staff operations and accountability, especially for the housekeeping department. Before ALICE, Hotel Zetta communicated internally by email, phone calls, and radios which can be unreliable to ensure all housekeeping was completed to the highest of standards. Now with ALICE, every housekeeper on the property carries a smart device and can coordinate and prioritize tasks right from their phones. “ALICE has made our housekeeping communication tighter and closes any gaps to complete or follow up on any request,” said Hotel Zetta’s General Manager, Mark Beevor. “We can now send messages to the room attendant to clean a certain room, know when the room is now cleaned, or identify any factors that may delay the process.”

Hotel Zetta attracts savvy travelers and culture seekers looking for a unique local experiences while they stay in the trendy SoMa district of San Francisco. With ALICE, the staff at Hotel Zetta can automatically import local vendor details to create memorable trips upon request, filled with great local activities and dining experiences. “ALICE allows our entire front office staff to confidently provide highly curated recommendations,” Beevor emphasizes.

“When we look at our reviews online, our top two trends are cleanliness and service,” said Beevor. “I think it is safe to say that the staff we have working in the hotel and the ALICE platform are the constant drivers to this result and contributing factors to the reason people come back to stay at our hotel.”



Viceroy Hotel Group inspires travelers with one-of-a-kind authentic lifestyle experiences that bring together provocative design and intuitive service in sought-after locations. A leader in modern luxury, Viceroy’s vibe-led hospitality is guided by the brand promise “Remember to Live,” an affirmation to create lifelong memories for each and every guest. Viceroy destinations are segmented into three distinct portfolio tiers to help travelers find exactly the kind of experience they’re looking for. The Viceroy Icon Collection properties include epic hotels and resorts in Chicago, Beverly Hills, Riviera Maya, Snowmass, Los Cabos and St. Lucia, with forthcoming openings in Algarve, Buenos Aires, Panama, and Vietnam. The Viceroy Lifestyle Series hotels and resorts are found in attitude-led destinations including New York and Santa Monica, with a forthcoming opening in Serbia. The Urban Retreat Collection properties in San Francisco have an independent spirit and bold, eccentric personalities. Viceroy Hotel Group is a member of the Global Hotel Alliance (GHA) DISCOVERY, a unique loyalty program offering exclusive benefits and experiences to its members at over 550 hotels around the world. For more information, visit Follow Viceroy Hotel Group at and on Instagram and Twitter @viceroyhotels.