Hotel Renew is at the vanguard of a bigger lodging trend, and according to Alex Shashou, the co-founder of the hotel operations platform ALICE, this type of authenticity will be a major factor in hotel experiences in 2019.
“Hotels that don’t want to be viewed as a commodity need to stop treating their guests like one. A guest is so much more than their reservation," he says. "Guests deserve to be treated like family. Once they are, meaningful and authentic relationships will not only forge, but flourish."
Shashou says in 2019, he expects more hotels will strive to deliver authentic experiences to their guests.