Lessons for Reviving Caribbean Tourism One Year After Hurricanes' Devastation
Discover Puerto Rico, a new destination marketing organization that came online in July, is the island’s first tourism marketing body that’s separate from the government.
The Puerto Rico Tourism Company, a government organization that promotes economic development on the island, recently signed a partnership with hospitality tech company ALICE to bring the mobile app concierge service to Puerto Rico.
Travelers will be encouraged to download the app, called “My Puerto Rico,” when they book a hotel in Puerto Rico, said Alejandra Orozco, Alice’s director of sales for Latin America. “I can text the hotel to say I’m surprising my husband for his birthday and can you please get a cake for this date?” she said. “I do see a future where we start to bring travelers all information of attractions within the app where we have information about the destination.”