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ALICE + Crave Interactive Partner to Deliver Seamless Hotel Services

New York, NY -- April 14th, 2021 -- Crave Interactive today announced an integration partnership with ALICE. The integration between ALICE and Crave Interactive is the perfect union of two complementary hospitality technology innovators empowering staff, improving hotel service quality, and enhancing the guest experience like never before.

Crave Interactive solutions enhance the guest experience by providing an easy-to-use, paperless, digital guest information and service request platform. The contactless platform includes room service ordering, hotel information, guest directory, local information, and much more. Today this is either delivered with AppLess™, on the guests’ own mobile phone accessed with a QR code, or on the award-winning Crave in-room tablets. Today, more than ever, Hoteliers are looking for ways to use technology to work smarter, particularly when information is continually changing.

Focused on operational excellence and guest satisfaction, ALICE connects all hotel departments on a single platform for centralized staff communications and task management. ALICE breaks down the barriers between departments and connects fragmented systems by equipping hotel staff with modern tools to work together as a unified team to exceed the expectations of today’s guests.

“Crave’s mission is to provide the best guest experience in an easy to use and efficient way for our hotel clients,” said Tim Butterworth, Crave Chief Commercial Officer. “and partnering with ALICE was an obvious choice to offer a seamless complete guest experience to our clients who are looking to unify both technologies”

 “We’re thrilled to partner with Crave to provide a seamless experience for hoteliers,” said Wendy Zapach, Senior Vice President of Sales at ALICE. “This collaboration is an opportunity to further delight guests with a touch-free, end-to-end experience.”


ALICE is the leading all-in-one hospitality operations platform that enables hotel staff to do their most impactful work without all the guesswork. Task management, real-time communication, and operational analytics reduce the complexity and chaos of hotel operations providing the transparency and flexibility needed to run efficiently. Founded in 2013, ALICE works with more than 2,500 hotels and tens of thousands of hotel staff across many of the world’s leading brands, including Marriott International, Hilton Hotels & Resorts, Graduate Hotels, and Grupo Posadas.

ALICE is a Top 10 Best Places to Work in Hotel Tech by Hotel Tech Report in 2021, winner of Best Concierge Software, a Top 10 People’s Choice Software and Finalist for its Preventative Maintenance Software, Housekeeping, and Staff Collaboration Tools, at the 2021 HotelTechAwards.


Crave Interactive is a leading developer of digital service solutions for the global hospitality industry. Its cloud-based platform delivers over 800 million guest interactions per year. Crave have helped millions of hotel guests self-order food and other services from their room via in-room tablets and mobile phones and are experts in self-ordering and guest communication solutions. Crave’s AppLess solutions provide mobile ordering and profit optimization for hotels, bars, nightclubs, restaurants, sports stadiums, theatres and concert venues. Crave is headquartered in the UK with offices across the world and is part of the True Corporation plc (Thailand) group of companies.