ALICE to Sponsor HITEC 2021 Conference in Dallas

NEW YORK, NY - August 11, 2021 –ALICE, the hospitality industry's leading operations platform, will showcase its all-in-one platform of hotel management and guest engagement tools at HITEC 2021, September 27-30, at the Kay Bailey Hutchison Convention Center in Dallas, Texas. 

ALICE will host a lounge at Booth #3811 where colleagues, clients, and friends can visit and learn about its robust hospitality operations platform. The ALICE team will also co-host an evening event on Tuesday with partner Allbridge at the Jaxon Beer Garden in downtown Texas.

"The way hospitality operates has changed since we last attended HITEC in 2019 - and ALICE has changed with it," said Wendy Zapach, Vice President of Sales at ALICE. "Hospitality is resilient, and ALICE is back in full force this year to support our partners in the industry and showcase the changes we've made to our platform. We're excited to be back at HITEC!"

Attendees can book meetings with the ALICE team to get a first-hand look at product demonstrations and case studies highlighting the platform's impact. There will also be refreshments and giveaways at the ALICE booth.

ALICE is the leading all-in-one hospitality operations platform that enables hotel staff to do their most impactful work without the guesswork. ALICE provides tools for Guest Services, Housekeeping, Maintenance, and Service Delivery, focusing on accountability and efficiency. Task management, real-time communication, and operational analytics reduce hotel operations' complexity and chaos, providing the transparency and flexibility needed to run efficiently.

Founded in 2013, ALICE works with more than 2,500 hotels and tens of thousands of hotel staff across many of the world's leading brands, including Marriott International, Hilton Hotels & Resorts, Graduate Hotels, and Grupo Posadas. ALICE is a Top 10 Best Places to Work in Hotel Tech by Hotel Tech Report in 2021, winner of Best Concierge Software, a Top 10 People's Choice Software and Finalist for its Preventative Maintenance Software, Housekeeping, and Staff Collaboration Tools, at the 2021 HotelTechAwards. https://www.aliceplatform.com/ 

HITEC (Hospitality Industry Technology Exposition & Conference), hosted by Hospitality Financial and Technology Professionals (HFTP®), brings leaders and professionals together to cover the latest industry trends and showcase the future of hospitality. For questions about ALICE's HITEC lounge and events, or to submit your request for a free pass to HITEC 2021, email Emily McLoughlin - emily.mcloughlin@aliceplatform.com.