ALICE Continues Its Expansion into South America with Announcement of New Sales Director Jean Sebastian de Lacaze

January 22, 2019

                                                                                                                                              Para leer el comunicado en español, haga click aquí.

ALICE, the hospitality industry’s leading operations technology, welcomes Jean Sebastian de Lacaze as Sales Director for South America. Jean Sebastian joins ALICE following increased sales demand in Mexico and the goal to continue this trend in South America.

Jean Sebastien de Lacaze

Jean Sebastian will be responsible for spearheading market expansion in South America and is looking forward to helping hotels enhance their operations by unifying departments with the ALICE platform. “When we talk about communication, we don’t only talk about the guest and staff,” says Jean Sebastian. “Communication between staff members is also a point we need to focus on. ALICE is providing the technology to answer these needs and reduce the bottlenecking of requests that can occur between staff.”

Jean Sebastian joins ALICE at a time of change and rapid growth in the South American hospitality industry. With the market maturing and increasing the focus on staff professionalism, there has been a big increase in competition for operations software. “We can see a few players in the daily operations of hotels in LATAM but they’re clearly not very specialized and brand supported,” highlights Jean Sebastian. “With ALICE, we’re doing new things that answer the needs of hoteliers in terms of daily operations.”

Says Alejandra Orozco, ALICE’s Regional Director of Sales - LatAm: “We are excited to have Jean Sebastian oversee South America as we continue to invest in growing our presence in LatAm.  His market knowledge and hospitality background will give us a competitive edge in fostering new relationships and partnerships in this key market. I am thrilled to have Jean Sebastian join us at this exciting time.”

Having worked in both France and Colombia, Jean Sebastian has spent his all of his 12-year career in the hotel industry and brings with him a wealth of industry knowledge. He first began his journey as a receptionist at the ex-hotel Le Meridien Montparnasse in Paris in 2006 and, most recently, has finished a five-year chapter as a Senior Account Manager at Jean Sebastian’s experience and achievements go from hotel openings and launching an OTA program in six South American countries for to developing a brand for rev tools and hotel websites in France. In his free time, Jean Sebastian is a keen sportsman and enjoys playing rugby and basketball along with participating in triathlons.

ABOUT ALICE: By joining all the departments of your hotel onto a single operations platform for internal communication and task management, ALICE helps your staff act as a team to provide consistently excellent service. Since the company was founded in 2013, ALICE has gained serious traction in the industry working many of the world's leading hotel brands, including Grupo Brisas, Oasis Hotels & Resorts, Tafer Hotels & Resorts, Villa Group, Vidanta Resorts, Grupo Posadas, and Leading Hotels of the World. The company acquired concierge technology provider GoConcierge in 2017. For more information, visit