2 min read

ALICE welcomes Colin Barnett as the Director of Sales for Europe

ALICE welcomes Colin Barnett as Director of Sales for Europe. ALICE is the industry leader in hospitality operations technology. More than two thousand hotels around the world have chosen ALICE to streamline operations and communication with a single platform.

Colin is an experienced hospitality technology sales executive, with a strong track record in proactive new client acquisition. He first started working in the industry in 2000, when he joined a startup selling guest-facing technology. 

Colin brings to ALICE a wealth of industry knowledge and key connections that he has built over his 18-year career in the hospitality, travel, and technology markets. Having previously worked at GuestTek as VP Sales Europe, Colin is delighted to continue working at the forefront of technology in the hospitality industry with ALICE. 

“Hotel guests are looking for a more intimate and personalised guest journey,” notes Colin. “Delighting guests by anticipating their needs and delivering excellent service will be key for hoteliers in winning guest loyalty and retaining a competitive edge. ALICE delivers a platform that removes barriers to delivering service excellence and empowers hotel teams to take the guest experience to the next level.”

It will be Colin’s role to continue expanding ALICE’s presence in Europe. “The hospitality industry continues to see strong growth,” adds Colin. “With a vibrant independent hotel sector, accelerating growth to the East, as well as the continued expansion of global brands, I am delighted to be leading ALICE’s expansion in this market and look forward to working alongside industry colleagues as they build for the future.”

“Colin brings tremendous experience and authentic relationships to ALICE, which allow us to open the markets in the UK and Ireland with enthusiastic momentum,” says Wendy Zapach, VP of Sales, North America. “We believe he'll help pave the way for European expansion and we're excited to have him on our team for 2019.”