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Forbes Travel Guide Chooses ALICE as Their Official Staff Operations Technology for 2019

The hotel operations startup has held this distinction since Forbes Travel Guide began their endorsement program in 2017

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ALICE, the hospitality industry’s leading operations platform, has been chosen by Forbes Travel Guide (FTG) as their Brand Official Staff Operations Technology for 2019. ALICE has held this distinction since FTG created their Brand Official program in 2017. This recognition is, once again, confirmation of the platform’s ability to meet and promote the highest standards of hospitality at some of the world’s most excellent hotels.

The FTG Brand Official program is designed to point the world’s best hoteliers towards products and services notable and worthy of endorsement. Thousands of hotels across the country and around the world use ALICE to improve staff operations and guest satisfaction. For Forbes Travel Guide Star-Rated hotels, ALICE assists them with meeting some of FTG’s rigorous 900 standards, and enables a variety of customizations to guarantee exceptional guest experiences.



“We carefully select Brand Officials that help our Star-Rated properties enhance the guest experience through their service or product,” says Micarl Hill, Executive Vice President, Brand Development at Forbes Travel Guide. “In the case of ALICE, its technology enables staff members to communicate to one another quickly and efficiently, which ultimately means that they are better equipped to serve guests.”

“We are very proud to have selected ALICE once again among our collection of Brand Officials,” says Filip Boyen, CEO of Forbes Travel Guide. “The company is an innovator in the hospitality technology space, always listening to the hoteliers and expanding its products to meet the needs of the industry and helping better the guest experience.”

ALICE is looking forward to building on the innovative ways the company leveraged its Brand Official status in 2018. ALICE partnered with FTG during their annual Verified, The Forbes Travel Guide Luxury Summit in the Spring of last year to showcase the event's first text messaging-powered concierge service. The service allowed the tech-savvy, but very busy crowd of hotel general managers, owners, and managing directors to request concierge-style services and information during a packed few days of events. ALICE's Customer Success Specialist and former concierge, Valerie Coello, was on hand to help fulfill attendees’ needs, which included requests for dinner and spa reservations, event logistics and information, confirming RSVPs, and even a very last-minute tux fitting. By offering the Summit's hundreds of attendees concierge service at the push of a button, ALICE demonstrated to some of the world’s best hoteliers how convenient and compelling text messaging is in delivering a superior guest experience.

ALICE has also looked to provide value to FTG-rated hotels by partnering with other Brand Officials. The company announced an integration with Brand Official Intelity last year to offer hoteliers a complete suite of hotel management and guest engagement tools. Through Intelity’s enterprise platform, hotels can access important guest-facing tools such as a customizable mobile app, in-room tablets, mobile key, voice, TV casting, and more. Through ALICE’s operations platform, hotels gain a best-in-class back-of-house operations system that streamlines staff communication and centralizes task management across staff departments. This integration seamlessly connects the two platforms and offers hotels the most sophisticated way to coordinate operations with guest activity that is available on the market today. More than a third of all FTG-rated hotels currently use Intelity or ALICE, or, in many cases, both. You can learn more about the partnership and integration here.

Alex Shashou, Co-Founder and President of ALICE comments: “We are delighted to continue our partnership with Forbes Travel Guide. Their mission aligns with our vision of delivering exceptional hospitality. We are learning a lot from their team, their other Brand Officials, and their hotels on how to deliver Five-Star service. This is a partnership that helps us deliver on our promise to be much more than a software provider to our customers.”