2 min read

Hospitality Veteran Laura Pugh Joins ALICE as Director of Sales for the Pacific Northwest and Hawaii

ALICE welcomes Laura Pugh as Director of Sales for the Pacific Northwest and Hawaii. ALICE is the industry leader in hospitality operations technology. Over twenty-five hundred hotels around the world have chosen ALICE to streamline operations and communication with a single platform.


Laura is a seasoned hospitality professional and has spent all of her 22-year career in the industry. After graduating from Cornell University with a BS in Hotel Administration, Laura has worked as a Senior Sales Director for multiple notable brands, such as The Four Seasons, Starwood, Fairmont, and Kimpton.

Throughout her career, Laura has shown herself to be a real asset, increasing revenues for multiple brands. “I am a lifelong hotel salesperson,” says Laura. “Hospitality and improving guest satisfaction are in my blood.”

Now at ALICE, Laura is particularly excited about being at the forefront of technology in the hospitality industry and helping hotels and staff across the North West and Hawaii. “The area is a hotbed of innovation and technology,” notes Laura, “I am very excited to bring ALICE’s technology to hotels to enhance guest satisfaction.”

"We’re delighted to have Laura join the ALICE team. She brings with her a deep understanding of hospitality, genuine passion for the industry, and expertise in the Pacific Northwest. She has spent her career solving problems and building relationships; to have her doing both in a rapidly-growing market will allow her to have an immediate impact with our partners. We are thrilled to see what success she will bring!"

Outside of hospitality, Laura is a Go Red for Women, one of 8 women chosen to be a national brand ambassador for the American Heart Association. As a part of this, Laura regularly attends events and raises awareness of heart disease and strokes for women.