We’re creating the global
operations platform for the hospitality industry

25,000+ Hoteliers and the World’s Top Brands ALICE

ALICE empowers the world's best hotels to deliver a remarkable guest experience



Everyday, WITH ALICE…
13k+ Messages between Guests and Staff
15k+ Concierges scheduling dining reservations
8k+ Managers analyzing their daily reports
100+ Guests leaving 5-star reviews

Our team blends hospitality with technology


We’re a globally-distributed, 85+ member team, passionate about revolutionizing the way hotel staff work together to deliver exceptional service.

 

 

 

 

 

 

A tale of iteraction

  • NEW YORK CITY, 2013
    When ALICE began we thought that a guest-facing solution was the problem to solving. But THAT was less than 10% of the problem.
  • THE MAIN PROBLEM
    So we re-imagined, revised, rebuilt. We quickly realized that the problem hotels faced wasn’t just getting guest requests, but fulfilling guest requests.
  • THE REPETITION YEARS
    A big part of ALICE’s growth has been just convincing hotels to embrace technology: “ALICE is better than paper and radios”. But hotels stick with what works, and darn it, paper works. Poorly. But it works.
  • THE ALICE PLATFORM
    Then one day we finally had a platform.We thought we had a better way. We built it, then rebuilt it, then re-examined and listened harder and rebuilt it again
  • THE ROAD'S BEEN TWISTY
    And what we’ve learned is that the biggest part of what works it's us. Our small mishmash of oddball players grew into a team, and then departments, which blossomed into a company and MAYBE, we’ve become an extended family.
  • LOOKING FORWARD
    We’ve turned the page from being pirates. Now we are a fleet of ships. Perhaps one day, the Navy. All of the external challenges of product differentiation, market leadership, size, competitors, and customer success are ours to confront.

Join the thousands of hotels
who are improving operations with ALICE

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