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ALICE Celebrates our Latinx and Hispanic Employees

Led by members of ALICE’s Diversity, Equity and Inclusion Committee,  we are celebrating all of our Latin American and Hispanic team members during what is traditionally known as National Hispanic Heritage Month in the United States. The US has been observing Hispanic Heritage Month for over 30 years “by celebrating the histories, cultures and contributions of American citizens whose ancestors came from Spain, Mexico, the Caribbean, Central America, and South America.” 

Why these dates? This month is widely celebrated across Hispanic countries. The day of September 15 is significant because it is the anniversary of independence for Latin American countries Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. In addition, Mexico and Chile celebrate their independence days on September 16 and September 18, respectively. Columbus Day or Día de la Raza, which is October 12, falls within this 30 day period.

To learn more about the history of the holiday and our choice to widen our reach, read more below as compiled by our DE&I Committee:


Why Companies are Choosing to Adopt “Latinx” Heritage Month*

Latinx represents people in the communities of Latin American countries who do not identify with the gender binary. While there’s a lot of overlap between “Latinx” and “Hispanic,” the two terms aren’t interchangeable. The main difference between “Hispanic” and “Latinx” is that “Hispanic” refers to anyone whose culture’s primary spoken language is Spanish (which includes Spain, but not Brazil), while “Latinx” refers to anyone whose cultural heritage is based in Latin America (which includes Brazil and the Caribbean, but not Spain).

How people choose to identify is complicated. “About half of Hispanic adults say they most often describe themselves by their family’s country of origin or heritage, using terms such as Mexican, Cuban, Puerto Rican or Salvadoran, while another 39% most often describe themselves as ‘Hispanic’ or ‘Latino,’” Ana Gonzalez-Barrera wrote for the Pew Research Center. According to Pew’s 2020 research, only around 3% of respondents used “Latinx” to describe themselves.

Learning about these differences can help people understand that the Latinx (or Hispanic) community is not a monolith, and the people who make up these communities bring lots of different experiences and identities to the table.

A Diverse Mosaic of Hispanic & Latinx Team Members

We asked ALICE employees to share their stories featuring their heritage, culture, identity, country, childhood memories, celebrations, traditions, foods, or any other areas that remind them of home. A few are posted below, and the full list can be found here: 


2021 Latinx | Latina | Latino and Hispanic Heritage Month


“I grew up in Cali, Colombia, a place that is labelled la Sucursal del Cielo (the doorway to Heaven) and where there is always a good excuse to go Salsa dancing or sit in a corner shop eating Pandebono (cheese bread) and Coffee. Even though I am half Colombian and half English, I have always felt a special bond with the legacy and heritage from our Latin Culture. The happiness and warmth that characterizes the people from my country makes me feel at home. This is the same feeling that my English mum experienced when she first arrived in Colombia in 1976. I feel very proud of my Latin/ Colombian heritage.”

- Gabriel Mejia, Sales Development Representative, Colombia


“I live on an island in southeastern Brazil called Vitória, for that reason I have countless childhood memories at the beach, and growing up close to nature. I was in the ocean so often that my fingers were always water-wrinkled, and my house had grains of sand spread everywhere. I consider myself extremely lucky to have grown up in such a beautiful and uncomplicated city, where I could fly kites in my neighborhood and play with the kids on my street.

- Natalia de Luna, Design Intern, Brasil


“I was born and raised in Los Angeles, one of the great “melting pot” cities of the United States. I am Mexican-American, commonly referred to as Chicano. I am from a multi-ethnic family -- my mom is Mexican and my dad is Irish. Both come from working class families, but my mom had a lot of siblings and the family did not have a lot of money. My parents met in Hollywood (California) at a wedding. My dad was in the wedding party; my mom was there because her mom made the bride’s dress. My grandparents were born in Sonora, Mexico, immigrated to the US, and settled in Arizona as farmers. They later moved to Los Angeles to seek more opportunities for their children.”

- Lee O’Donnell, Information Security Director, Mexico


“Both of my parents are from Spain, and I had the privilege of spending some of my childhood there. I have so many fond memories, like summers spent between the Pyrenees Mountains and at the beach in Calafell, a coastal town in the Mediterranean. Some of my favorite summer memories are our hiking trips with my grandparents - we would go berry-picking and my grandmother would make the best homemade jam! A unique holiday we used to celebrate was Saint George’s Day (Sant Jordi in Catalán). On this day, loved ones exchanged books and roses as gifts - you could say it’s Catalonia’s version of Valentine’s Day. I’m so proud to be part of an amazing, rich culture and I get to relive it every year when I go visit my family in Spain.”

- Kenya Puig, Product Owner, Spain


Spotify Playlist for Latinx & Hispanic Heritage Month

¡BAILEMOS! What better way to learn about other cultures than listening to the rhythms that move them? Check out THIS Spotify playlist curated by our team! Enjoy while you are cooking empanadas, salsa dancing, or creating papel picado for your next fiesta.

2021 Latinx | Latina | Latino and Hispanic Heritage Month2021 Latinx | Latina | Latino and Hispanic Heritage Month

Turn up the volume and celebrate with us!

Learn more about the ALICE team & current openings to join us.






Madelyn Rowland

People Team at ALICE