ALICE’s Gillian Feldman Moves to California to Bolster Client Relationships on the West Coast

April 30, 2018

New York - NY - ALICE Senior Sales Executive Gillian Feldman has relocated to Los Angeles to scale growth in the California market. ALICE is the hospitality industry’s leading operations technology, connecting every department of the hotel with one platform for all staff communication and guest requests. Following its $26M Series B funding in 2017, ALICE acquired California-based concierge software provider GoConcierge. The merger with GoConcierge has allowed ALICE to upgrade their services with existing clients and greatly accelerate the pace of new opportunities.

Gillian Feldman

More than two thousand hotels across the country and around the world have chosen ALICE for the transformative effect of joining all hotel staff departments onto a single platform to improve task management and employee communication. ALICE's guest engagement toolset is also helping its clients deliver exceptional service with cutting-edge innovations like guest-to-staff texting.

A graduate of the University of San Francisco, Gillian holds a double bachelor’s degree in Hospitality Management and Finance. Gillian began her career in hospitality in 2008, when she joined W Hotels as Catering Coordinator. She subsequently served as Catering and Events Manager at Carmel Valley Ranch, before moving to the Mandarin Oriental San Francisco in 2011. The following year, Gillian traveled across the country to join Trump SoHo, now the Dominick Hotel,  as Conference Services Manager.

Gillian joined ALICE in 2015 as its first official sales hire and single-handedly grew company business on the West Coast. Gillian quickly flexed her network to grow and position the company to raise two rounds of funding and develop high profile relationships similar to the one with the Woodside Hotel Group, which was pivotal to the company’s growth.

“Gillian is a natural people person,” said Wendy Zapach, ALICE’s Vice President of Sales, North America. “With her ability to be in market, speaking with hoteliers and seeing them daily along with attending regional events will allow ALICE to understand what California’s hoteliers are thinking about, grappling with, and allow us to help be a thought leader and partner in solving those local issues.”

Gillian’s move to the West Coast coincides with her two-and-a-half-year anniversary at ALICE. “My move to California is a reflection of ALICE’s investment in current and future clients, ” she emphasizes. “This transition comes at a momentous time for ALICE and I am excited to bring my industry knowledge, key connections, and expertise of ALICE’s products to strengthen ALICE’s foothold across California.”